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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

Richard Branson - that invade Google Street View and Facebook. ... . Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ...

Digital Work: From brief to browser

13 May 10, 12:00

Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of Monopoly City Streets. The company wanted a 'big idea' to promote this new version of its classic board ... The Monopoly City Streets initiative was Hasbro's most high-profile campaign of last year ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

in its Buzz social network and Street View and called on the company to incorporate a set of privacy ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

window in its Carnaby Street store in 2008 that offered consumers the ability to scroll through ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

300m overtrading position in TV unravels. Wall Street created collateralised debt obligations ... : 'Just as Wall Street ran rings round the SEC by hiring smarter people, we've just got to be smarter than ...

Opinion: The Marketing Society Forum

By Staff, 05 May 10, 12:00

The high-street bank is lining up a talent-contest-based campaign to flag up the refurbishment ... crackdown on the 'unacceptably poor' way high-street banks deal with customer complaints, one has ... will be whether this contest can generate the necessary street-level momentum to deliver a return on investment. I ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

digital marketing techniques, high-street brands are more reticent. Scholl has recently signed up ...

Opinion: The Marketing Society Forum

By Staff, 21 April 10, 12:00

be ignited with its pop-up shop on London's Regent Street late last year. However, we all know that the high street can eat brands for breakfast. I hope that Cadbury has done its due diligence before ...