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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

. But now we communicate destination and service.' The second was that consumers now see 'that ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

community at its heart with the nomination of deserving torch-bearers. You get the relevance of the brand ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

Ad attempts to spearhead community initiatives but ultimately lacks impact ... to her mates) is asking people to get behind four different areas of community involvement: playgrounds ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

one part of the communications landscape. MM We need to be very clear what we want each element ... online or offline, to reach them and communicate with them, is historically a marketer s issue ...

Kwik-Fit pushes value message with £5m campaign

By Matthew Chapman, 01 March 12, 04:25

deal. Roger Griggs, communications director at Kwik-Fit, said: "This campaign not only positions ...

Adwatch (Feb 29) top 20 recall: Virgin Media

By Seb Royce, executive creative director, glue Isobar, 29 February 12, 12:00

this maximum marks. The ad delivers on the brand strategy - to communicate the speed superiority of Virgin ...

Twitter will be London 2012's lead news platform

By John Reynolds, 15 February 12, 08:50

Engine convened a conference at its London head office to discuss issues around social media. Topics covered included sponsors' use of social media, Twitter tips for athletes, and Locog's role in helping brands communicate with consumers online. The event was hosted by Tim Crow, chief executive ...