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Sainsbury's drops 'try something new today' strapline
The retailer's director of brand communications Claire Harrison-Church said the change reflects the pressures being put on its customers. She said: "We know that customers' budgets are under more pressure than ever before but when we speak to our customers they talk about not wanting to compromise ...
The 2011 Marketing Society Awards for Excellence in pictures
for this year's award celebrations, hosted by Tony Blair's former director of communications and strategy
Biggest brands: BrandZ top 100 global brands
- something that many corporations would be well-advised to remember before heeding the frequent advice ...
Dr Martens uses music to build online presence
efforts online to engage with younger consumers, while continuing to communicate with "die-hard" brand ...
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