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Everything Everywhere and Stagecoach trial mobile contactless fares
with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains
Toyota launches digital teaser campaign for its latest sports car
' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...
NBA gets serious about cracking UK
-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...
The changing face of music tie-ups
-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...
Brand builder: Under Armour
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
Media360: Virgin Media marketing chief on David Tennant signing
staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...
Helen Edwards: Why borderline decisions can make or break a brand
chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...
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