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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ... , said: "This is a critical role in ensuring that we keep up the momentum and communicate our story ...