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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

-Whitehall communications plan. ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... , Michael Warren, head of campaigns and strategy, Prime Minister's Office and Cabinet Office communications ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

. Alexandre Fourtoy, Uefa 's director of communications, said: "This is going to be a true digital festival ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

key-board as a way to communicate with your fellows. That is one of the reasons why the growth ... we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ... of communicating are going to be such that there is not going to be this plethora of unnecessary information any ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, culture and communication. However, the co-founder of Ocado and former Goldman Sachs banker says his new ... and communication, Ocado (2010-2012) - Commercial director, Ocado (2012-present) PERSONAL FILE Family ...