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Government focuses on growth in new cross-Whitehall marketing strategy
-Whitehall communications plan. ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... , Michael Warren, head of campaigns and strategy, Prime Minister's Office and Cabinet Office communications ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...
KLM launches nine-month Facebook initiative
, to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...
Unilever tops 2012 Marketing Society Awards nominations
communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...
Energy industry to increase transparency over best deals for customers
that qualify for the Warm Home Discount Scheme, will receive an additional tariff communication each year ...
Laithwaites Wine names ex-Lloyds man as marketing chief
marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...
Taming the data deluge
up at Asda. This gives M S leeway to bolster its communications, giving customers big, meaty chunks ... . 'Retailers that create competitive advantage are (also) careful about how often they communicate ...
Royal British Legion to revamp communications programme
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and s...
Molson Coors launches Animée campaign for 'crucial' female market
Toni Guy, to run the sampling campaign across 100 salons. Kristy McCready, communications partner ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
, like an obituary. Cuts have occurred at a corporate level, too. As part of 'Project Horizon', aimed ...
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