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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

-Whitehall communications plan. ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... , Michael Warren, head of campaigns and strategy, Prime Minister's Office and Cabinet Office communications ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

marketing community. You have to do a lot of experiments and learn from those, then scale up. Although I ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

. It is manufactured in the UK, and, according to Adam Sykes, its general manager of brand communication marketing ... . 'Design is the way we communicate the brand,' he says. 'Whether somebody picks up a box, sees the website ... changed, says Ian Noble, managing director at communications agency Lionhouse Creative. 'It used ...

Embracing social business design

18 April 12, 12:00

, the staff and the processes to support them? If the world starts to expect a brand to communicate in a ... communities One of the most important considerations is the involvement of user communities. Under ... it out. In digital, there is the added paradigm of communities that interact with each other about your ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

communication and management of the clearance of copy and claims support, as well as delivery. We often hear ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

to top On advertising's public image Q: Do you think that the client and agency community ... : That s an interesting question. Because you know, one of things that business and the advertising and communications ... . The business community I truly believe is the community that is going to make the most significant changes over ...