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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

-Whitehall communications plan. ... Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... , Michael Warren, head of campaigns and strategy, Prime Minister's Office and Cabinet Office communications ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

. Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability ... of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ... range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

communications over the past few years, I feel it's become a bit recessive. I'm going to ensure it features more ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

campaign that aims to show how the service enables "more human" communications, beyond the video ... to demonstrate the "much richer communications experience Skype can deliver, and how it can bring people together ... the breadth of communications it can bring". As well as attracting new users to the service ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

of previous ads, which has been deemed too "corporate". In its place is a new campaign, created by Euro RSCG ... , electricity and communications providers, as well as interest payments between 1% and 3%, dependent on balance ... bit corporate. The new creative allows us to be slightly more human and more feminine." Santander ...