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Yell loses marketing chief Ashmore amid overhaul

corporate brand being used in conjunction with its latest strategic initiatives. Following Ashmore ... position in the SME community and building a broad range of new digital services to replace our declining ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

for Vodafone, as the telecoms company moves to grow its corporate business at a time of weak consumer growth ... in the enterprise segment of the UK communications market and brings attractive cost savings to our UK and international operations." Vodafone has beaten off a rival approach from Tata Communications, the India ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Morrisons' marketing director Lancaster resigns

By Matthew Chapman, 13 April 12, 10:45

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

GiffGaff hires former Procter & Gamble marketer Jenkins

By Sarah Shearman and Maisie McCabe, 06 March 12, 08:30

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer ... Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and communicators alike.' He adds: 'The radical change is due to the realisation that consumers' traditional ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together, but we have a host of different corporate backgrounds. How can I straighten out this chaos? A: Even ...