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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

of the industry working in advertising and communications agencies. He has been managing partner at Partners Andrews Aldridge, Woo Communications and Liquid Communications. Winners and Losers in the betting shops ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

believe they are doing as much as they can. It also found that communications and using the word "green ... local community work that supports sustainability at the grassroots level. "We see great numbers of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

for communications, website and the loyalty relationship with Nectar. Katherine Paterson, marketing ... customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

their high streets into the beating hearts of their communities once again. "With internet shopping ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

community project such as Levi's Braddock Town, no trailblazing second-screen interactive wotsit. Yaaaaaawn ...

Brand barometer: Social media performance of Special K

By Gemma Charles, 21 March 12, 12:00

. Introducing a community aspect could drive conversation and promote engagement throughout social media ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

community at its heart with the nomination of deserving torch-bearers. You get the relevance of the brand ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

Ad attempts to spearhead community initiatives but ultimately lacks impact ... to her mates) is asking people to get behind four different areas of community involvement: playgrounds ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

raised about a corporate status quo that continues to place the pursuit of profit above all else. Any ... the world s second largest advertiser, and, after years of companies paying lip-service to corporate social ... the slow, defensive corporate oil giant BP, complete with green flower logo and meaningless 'Beyond ...