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Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability ... of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ... range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

Communication Centre, are under scrutiny. ... year has been winding down. The Government Communication Centre (GCC), led by executive director of government communications Jenny Grey, will pick up some of the COI's duties, although the Cabinet Office has ... . Output will meet a 'government communications plan', formulated by the hubs and GCC. Grey says 'there ...

Royal British Legion to revamp communications programme

By Matthew Chapman, 02 March 12, 12:45

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and s...

Acting government communications chief given permanent role

By Gemma Charles, 20 January 12, 04:40

Jenny Grey, the acting executive director for government communications, has been appointed ... Grey, previously the director of policy and communication for No10 and the Cabinet Office ... Research and the NHS. Prior to that Grey, a former corporate copywriter, worked in agency-side PR. Grey said: "British communications industries lead the world in creativity and innovation and the government ...

STA strikes deal with 'gap travel' community website

By Loulla-Mae Eleftheriou-Smith, 16 January 12, 11:55

community and advice site for travellers, to strengthen its position in the "gap travel" market.

Britvic and PepsiCo brands unite to support community projects

By Loulla-Mae Eleftheriou-Smith, 12 January 12, 09:25

in order to make them fit enough for communities to "socialise together, exercise, stay healthy and enjoy a ... to communal parks and picnic areas, and Mountain Dew and Tango to skateparks Britvic and PepsiCo UK have split the community projects evenly across the 11 regions of the UK. Within each region, four ...

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

08 November 11, 12:00

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a bra...

Brand manager of the week: Caspar Nelson, Head of brand communications, Phones4U

18 October 11, 12:00

- Describe yourself in three words. Pretty big lad (I'm 6' 5"). - What would you be if you weren't a brand manager? I wouldn't mind designing biscuits - you can't beat a good biscuit. - What a...

A social gathering: Richard Brett, Shine Communications

By Richard Brett, joint managing director, Shine Communications, 12 October 11, 12:00

Many of those who have spent their careers on the PR side of communication will recognise the frustrating, and frequently experienced, scenario that follows. You are sitting in an all-agency meeting ... , lead integrated communications. However, clients and agencies alike have often lacked the confidence ...

Take me to your leader: Paul Baverstock and John Sarsfield, MHP Communications

By Paul Baverstock and John Sarsfield, MHP Communications, 12 October 11, 12:00

In a time of crisis, the communication of believable leadership, emotional integrity ... corporates, BP's communication focused too narrowly on serving the needs of financial audiences. It failed ... believable human communicator at the helm. Paul Baverstock (pictured), managing director, corporate ... devices he deployed to reassure the public can be applied to almost any corporate crisis. Human leadership ...