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Diageo forced to apologise after BrewDog awards scandal

By Gemma Charles, 09 May 12, 05:00

in relation to the Bar Operator of the Year Award, which does not reflect in anyway Diageo s corporate values ...

The Myth of Work Life Balance

By Nicola Clark, 09 May 12, 01:00

sacrifices. While the corporate world has been woefully slow in providing the flexibility so desperately needed, today's female workforce is increasingly disillusioned with the corporate treadmill, and just 12 ... % higher revenues. Corporations are waking up to this trend. Deloitte's 'Mass Career Customization Scheme ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Magazine Kids Book Club, according to Maureen Rice, editorial director at Cedar Communications, which ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ... phone users have the power of communication in their hands and are increasingly likely to speak about ... . Share some love Some of the most-popular handset communities are created and curated by fans ...