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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... international expansion and long-term investment in quality communications and innovation. Yes ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

key-board as a way to communicate with your fellows. That is one of the reasons why the growth ... we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ... of communicating are going to be such that there is not going to be this plethora of unnecessary information any ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Chemistry Communications Group t/a Publicis Chemistry, swapables CHI Partners, X Factor brightstage ... Communication Group, single customer view e-Dialog, British Airways live weather campaign Red Eye ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

communication capabilities, which you can't see on a LinkedIn profile alone," she adds. Despite ongoing ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

global football brand communications director, Ed Elworthy , told delegates that when Nike's 'Write ... corporate reputation. You also don't want to peak too early. The trick is timing your activity when you know ... of research in brand and creative development. Ed Elworthy, global football brand communications director ...