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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... international expansion and long-term investment in quality communications and innovation. Yes ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, culture and communication. However, the co-founder of Ocado and former Goldman Sachs banker says his new ... and communication, Ocado (2010-2012) - Commercial director, Ocado (2012-present) PERSONAL FILE Family ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

marketing community. You have to do a lot of experiments and learn from those, then scale up. Although I ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

believe they are doing as much as they can. It also found that communications and using the word "green ... local community work that supports sustainability at the grassroots level. "We see great numbers of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

that this is the choice influential people would make. With the right communications, the mini-pack could become ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...