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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

key-board as a way to communicate with your fellows. That is one of the reasons why the growth ... we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ... of communicating are going to be such that there is not going to be this plethora of unnecessary information any ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... the city's film community, who created some amazing short films. We also have fantastic plans around ...

Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

in the past three months. Interaction is strong, but there is a lack of community on the site. Despite ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...