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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

media strategy, which is handled by WCRS, has been built around community management and campaign ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... the city's film community, who created some amazing short films. We also have fantastic plans around ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

is to treat its members as unique, rather than taking blanket communications approach, offering rewards ... for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social ... for local communities. Barclays head of branch innovation Mark Brayton explains that the campaign was all ...