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Everything Everywhere and Stagecoach trial mobile contactless fares
with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains
Toyota launches digital teaser campaign for its latest sports car
' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...
NBA gets serious about cracking UK
-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...
The changing face of music tie-ups
-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
Brand builder: Under Armour
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
Media360: Virgin Media marketing chief on David Tennant signing
staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...
Yell loses marketing chief Ashmore amid overhaul
corporate brand being used in conjunction with its latest strategic initiatives. Following Ashmore ... position in the SME community and building a broad range of new digital services to replace our declining ...
Dove seeks 'brand love' with strategic shift to Facebook
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Orange invests in film ties after sponsorship review
and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ...
Female marketers make their mark on Power 100
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
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