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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ... 't the answer. - Create a fresh language. Vertu communication has slavishly borrowed from the established ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

Last October YouView made its entire marketing and communications redundant. It has now hired Conway who will report to Richard Halton, chief executive. Conway was previously brand marketing director at price comparison company Kelkoo. YouView's initial launch was scheduled for the summer ...

Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman said it had decided not to hold a standalone London gig this summer because of the packed events ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

for Vodafone, as the telecoms company moves to grow its corporate business at a time of weak consumer growth ... in the enterprise segment of the UK communications market and brings attractive cost savings to our UK and international operations." Vodafone has beaten off a rival approach from Tata Communications, the India ...