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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ... , said: "This is a critical role in ensuring that we keep up the momentum and communicate our story ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

these properties together. We focused on Sheraton s core values: 'warm', 'connected', and 'community'. Our guiding ... is the Sheraton consumer profile and how do you communicate to your customers? We call them the social ... heavily in our loyalty programme, Starwood Preferred Guest (SPG), and we communicate heavily to our ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

. But now we communicate destination and service.' The second was that consumers now see 'that ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

, to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

's economy. Tech City was integral to the opening of Google's technology community centre in London ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

-profile corporate politics to deal with. While at The Guardian she also held a non-executive directorship of Tesco ... and communications' strategy, where 'the brand always came first and you would never compromise brand integrity ... we do. But now we communicate destination and service.' Behind the scenes, she has worked to put ...