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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... international expansion and long-term investment in quality communications and innovation. Yes ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

inspired the marketing community last October with his strategy urging a more magic, less logic approach ... s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

key-board as a way to communicate with your fellows. That is one of the reasons why the growth ... we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ... of communicating are going to be such that there is not going to be this plethora of unnecessary information any ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

believe they are doing as much as they can. It also found that communications and using the word "green ... local community work that supports sustainability at the grassroots level. "We see great numbers of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...