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Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call ... , communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ...

Boris Johnson appoints BBC's Will Walden as comms director

By Matt Cartmell, 25 May 12, 10:09

. It is ever more vital that politicians communicate clearly and honestly with voters about how we are spending ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger ... Corporation s opponents and that if the Government blocked the deal "our media sector will suffer for years ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence

By Matt Cartmell, 25 May 12, 09:24

The comments came after a day at the Leveson Inquiry in which both News Corporation s senior vice ... 's special adviser Smith. Connect Communications CEO Gill Morris told PRWeek that the case has shone a light ... in this instance firstly as a buffer but also as a "channel of communication". This is where eyebrows begin ...

Missing People asks viewers to pick up the phone

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:00

. The audience is led to believe that the two are communicating with each other, while the text: "To hear ... or understood? "They have managed to create a campaign which communicates in space of 30 seconds, why the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...