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L'Oréal hires former BK marketer Power

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

that in the factory we make cosmetics, and in the drugstore we sell hope ,' explains Julia Goldin, global chief ... of the fastest-growing cosmetics brands in the UK in the past two years. The cosmetics market grew by 7% and 7 ...

How brands are innovating their way out of the 'squeezed middle'

a promotion offering 5 off when spending 20 or more at the Benefit Cosmetics website. Andrex ...

Clarins goes for direct sales with digital rollout

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

L'Oreal unveils £20m online CRM campaign

The L'Oreal Insider scheme encourages consumers to open an online account for access to offers of free samples, reviews, expert advice and money-off vouchers for its products. The cosmetics brand hired digital agency Gyro in May to create the scheme and is understood to have invested 20m ...

Government targets beauty brands with body-confidence pledge

fresh guidance to help cosmetics advertisers avoid production techniques that could mislead consumers. ...

Sky marketer scoops top prize at Brand Event Awards

Experience Cosmetics and toiletries Haygarth Gillette Venus Experiential Tour 2010 ...

17 Cosmetics uses music to engage with teens

17 Cosmetics, the make-up brand available exclusively in Boots, has launched a new campaign using ... with the launch of each new product, with press and digital ads that direct consumers to 17 s Facebook page, www.facebook.com/cosmetics ...

Sector Insight: Colour Cosmetics

The colour-cosmetics sector is buoyed by continual NPD, driven by its close association ... Look at any teenage girl and it's not hard to see why sales of colour cosmetics are booming. From ... for cosmetic manufacturers. Moreover, cosmetics are frequently cited as one of those 'affordable treat ... matter. Colour cosmetics are closely intertwined with the fashion industry, and just as clothes ...

Sector Insight: Facial Skincare

-sales cosmetics leader, Avon, acquired Liz Earle Beauty, bringing its Naturally Active skincare products ... of this acquisition activity, other established colour cosmetics brands, such as BareMinerals and Benefit, have ...

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