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L'Oreal unveils £20m online CRM campaign

By Sarah Shearman, 07 December 11, 01:45

The L'Oreal Insider scheme encourages consumers to open an online account for access to offers of free samples, reviews, expert advice and money-off vouchers for its products. The cosmetics brand hired digital agency Gyro in May to create the scheme and is understood to have invested 20m ...

Government targets beauty brands with body-confidence pledge

By Gemma Charles, 06 December 11, 08:30

fresh guidance to help cosmetics advertisers avoid production techniques that could mislead consumers. ...

Groupon to be investigated by OFT over trading practices

By Sarah Shearman, 02 December 11, 11:33

for cosmetic surgery over complaints it made consumers rush into a decision. Rival services LivingSocial ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Experience Cosmetics and toiletries Haygarth Gillette Venus Experiential Tour 2010 ...

Brand Event Awards shortlist revealed

By Staff, 28 October 11, 08:30

Championship Wentworth Cosmetics and toiletries Savvy Marketing with Dove Damage Haircare Therapy ...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

, with the cosmetics sector providing 8% of the suggested brands. Within the technology sector, Apple was the clear ...

Revlon signs OC star for global campaign

By Loulla-Mae Eleftheriou-Smith, 11 August 11, 08:53

Stone and Wilde will launch next year in conjunction with new colour cosmetics and nail enamel products ...

Angelina Jolie to be £6m face of Louis Vuitton

By John Reynolds, 27 April 11, 09:18

endorsing products. Her most recent modelling contracts were for fashion company St John and cosmetic label ...

Andrew Walmsley on Digital: The perils of virtual stalking

By Andrew Walmsley, 26 January 11, 12:00

diary about how you like expensive cosmetics, a message on your phone from a friend congratulating you ... 10-page legal agreement for you. You might not even notice the cosmetics, nappies and leaflets ...

The Hut Group launches male-grooming website

By Sara Kimberley, 22 June 10, 03:05

Washbag.com launched today (22 June) and aims to offer its male customers a better experience when it comes to researching and purchasing grooming, cosmetics, health and beauty products. It will offer free delivery, which The Hut Group hopes, will help it become one of the largest online retailers ...