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Thetrainline.com in push for mobile app

By Loulla-Mae Eleftheriou-Smith, 05 January 11, 02:20

The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...

Vauxhall launches competition to star in TV ad

By Alex Brownsell, 01 April 10, 02:05

on the recent art-themed TV ad for the Corsa. The ad, by DLKW, again featured Corsa's C'mons puppet characters ... TV ad, again by DLKW, will roll out later in the year. Separately, Vauxhall has teamed up ...

Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk

By Fiona Ramsay, 29 June 09, 10:07

with young families. The pitch was managed by The Observatory and included Karmarama, Leo Burnett and DLKW ...

Vauxhall promotes latest Astra with movie-style digital campaign

By Alex Brownsell, 18 May 09, 09:00

agency to launch the new Astra model across Europe. The pitch - involving DLKW, Lowe and McCann Erickson ...

Royal Air Force enlists Agency Republic for digital recruitment campaign

By Fiona Ramsay, 25 March 09, 02:35

The appointment follows a four-way pitch managed by the Central Office of Information (COI). The online advertising creative will support above-the-line work by DLKW to support the service through the stories of people serving in the RAF. The Royal Air Force has been on the hunt for an agency since ...

Unilever awards Lynx digital account to TMW

By Fiona Ramsay, 03 February 09, 11:45

at promoting the brand's latest fragrance, Instinct. TMW and sister company DLKW have won several new business ...

TheTrainLine embarks on media business review

By Nicola Clark, 22 January 08, 12:00

The company has already held chemistry meetings with a number of agencies. The business was previously held by Manning Gottlieb OMD, which has handled the business for seven years, but has not worked on it recently as the account has been inactive. The review follows TheTrainLine's appointment of DLKW earlier ...

eBay splits with PHD as it shifts focus to digital

By Jeremy Lee, 05 December 07, 12:00

The auction site has been running a TV campaign since September - the first work created by Albion since the agency won the account in July. The first burst of the activity, which has retained the animated eBay logo characters created by DLKW, the site's first ad agency, used real-time auction listings ...

eBay splits with PHD as it shifts focus to digital

By Jeremy Lee, 04 December 07, 08:45

The auction site has been running a TV campaign since September - the first work created by Albion since the agency won the account in July. The first burst of the activity, which has retained the animated eBay logo characters created by DLKW, the site s first ad agency, used real-time auction listings ...

Search marketing: Creative that makes consumers click

18 April 07, 12:00

Love it or loathe it, when Vauxhall's TV campaign featuring the 'C'mon' puppets (pictured) broke last autumn, it raised awareness of the Corsa. Before the DLKW-created spots aired, online search queries for the model were 20% below the category average; by mid-campaign they had risen to 11% above ...