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Adwatch (18 May): Top 20 recall - Diet Coke on trend

By Matty Tong, Head of planning, Publicis UK, 18 May 11, 08:00

( ) Funkypigeon .com DLKW Lowe/Carat 41 4 ( ) Diet Coke Mother/Vizeum 40 ... DLKW Lowe/MEC 28 12= ( ) Sainsbury's Abbott Mead Vickers BBDO ...

Adwatch (Feb 2) - Is Jackpotjoy on to a winner?

By Steve Grime, 01 February 11, 12:00

4 ( ) M ben DLKW Lowe/ MediaCom North 50 5= -10 Argos ... DLKW Lowe/MEC 32 17= ( ) Magnet CheethamBellJWT/MEC 32 19 -14 ...

Adwatch (Jan 26) top 20 ads

By Staff, 25 January 11, 12:00

( ) Coca-Cola McCann Erickson/Vizeum 41 8= ( ) Funkypigeon.com DLKW Lowe ... 16= (3=) Morrisons DLKW Lowe/MEC 28 18 ( ) Lloyds TSB RKCR Y R ...

Morrisons adopts celeb-free activity

By Joe Thomas, 13 July 10, 12:01

The supermarket chain says the shift is a reaction to rival brands moving into its territory, which focuses on fresh food. The campaign moves away from its celebrity-led approach it adopted in 2007. Created by DLKW, with media planning and buying handled by MEC, the activity plays upon ...

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...

eBay splits with PHD as it shifts focus to digital

By Jeremy Lee, 04 December 07, 08:45

The auction site has been running a TV campaign since September - the first work created by Albion since the agency won the account in July. The first burst of the activity, which has retained the animated eBay logo characters created by DLKW, the site s first ad agency, used real-time auction listings ...