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Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...

Morrisons ups fuel ante with 15p-off offer

By Matthew Chapman, 23 February 12, 09:30

The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

buzz. YES - TOM KNOX, JOINT CHIEF EXECUTIVE, DLKW LOWE Yes, but it comes with a big caveat ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...

Morrisons clinches top spot in Adwatch 2011

By Nicola Clark, 13 December 11, 09:00

The research, from TNS and Ebiquity, tops off a sterling year for the supermarket which experienced an 8% year-on-year increase in sales in the three months following Freddie Flintoff's 'Let's Celebrate' Easter ad campaign. The supermarket, with its agencies DLKW Lowe and MEC, spent 22.7m on TV ...