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BRANDING: Design choice - NatWest

By MIKE CALLAN, Design director, Design Bridge, 06 February 03, 12:00

the moment' and could date quickly. Is it really the right design choice to communicate the delivery ...

BRANDING: Design Choice - Galaxy

By Paul Thwaites, Design services director, Boxer Design Consultants, 11 September 03, 12:00

I'm a bit partial to the odd chocolate bar so I feel relatively qualified to comment on this. That said, it would be far easier to talk about Cadbury at the moment.

DIRECT: Design Choice/The Chopper

By PAULA CARRAHAR, Director, design divisi, 25 May 00, 12:00

Anyone who was born prior to 1980 will automatically recognise this design choice. It was one ... Anyone who was born prior to 1980 will automatically recognise this design choice. It was one of the style icons from my childhood in the 70s, spawned in the era of Starsky s the Raleigh Chopper - the most coveted bike on my estate. Its curved handlebars and motorbike-style seat, complete with slick ...

BRANDING: Design Choice - Nokia 7600

By Nigel Collett, Design director, RPA, 11 March 04, 12:00

. As a designer I love the way mobiles are evolving, both in terms of materials and form ...

Branding News: Design choice - Level vodka

By Charlotte Schonbeck, Marketing and design manager, Creative Action Design, 12 May 04, 12:00

. With its tall, lean, frosted body, it stands out from its chunkier family members. The bottle, designed ... . The name Level is apt, not only as a palindrome, but also because it mirrors the simplistic design ... . They say 'don't judge a book by its cover', but in this case I think you should. The design is a good ...

Branding News: Design choice - Manolo Blahnik shoehorn

By Nigel Collett, Design director, RPA, 22 September 04, 12:00

Manolo Blahnik has to be the world's most famous shoe designer and is certainly one of the pillars ... with a beautiful outline that mimics, in a lightly ironic fashion, the design of Manolo's shoes. He has ... . As a designer of retail environments for luxury brands, I love to see the creative unified with the functional - in other words, great design that serves a purpose and is there to be used. It will therefore ...

Design Awards: Product design

23 November 05, 12:00

of design. It managed to retain the design language of previous Motorola phones while introducing an iconic format that helped it stand out from the crowd. Motorola has a history of innovative design ... identifiable. Creating the handset required technological and design expertise, as well as understanding ...

Retail choice: Timberland

By Owain Roberts, Design director, Conran Design Group, 07 December 05, 12:00

An undeniably 'local' store has been created by the corporate giant. The contemporary design uses considered materials, and product presentations use furniture, machinery and props that represent ... -polished country attire or urban workwear? - Design: Checkland Kindleysides. ...

BRANDING: Design Choice - Lilt

By Matt Clark, Head of design, Guerilla Communications, 14 August 03, 12:00

the same can or green bottle, with the same shape, the design looks like a compromise. ... and confusing. The old design had standout because of one main factor - the label was predominantly white ... -style 'recycle' logo - complete with hammock - is a great touch. I'd have preferred a design that modernised ...

Branding: Design choice - Wattson

By Claire Biscard, Design director, Spencer du Bois, 09 January 08, 12:00

It is beautiful and 'green' - which in contemporary design is half the battle won. There are two types of eco design: products that actively reduce our consumption of fossil fuels, and those ... lists, and anything as beautifully designed, practical and eco-aware as this deserves high praise indeed ...