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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... : "The creation of a More Th n pet channel has been designed to deepen relationships with our customers ... continue our commitment to the design of dynamic experiences connecting consumers to brands." Follow ...

Spotify launches iPad app

By Sarah Shearman, 03 May 12, 09:45

Spotify, the online music provider, has launched its long-awaited iPad app, which has been designed

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

in 0.2 seconds. The camera has also been designed to work in bad conditions such as poor light ... will cater to the lower-end of the market, which Scott Croyle, head of design at HTC, said will update the design of the company's "hugely successful" Legend device. Croyle said: "Now is the time to update a ...

RBS-branded rugby app converts 50,000 downloads

By Daniel Farey-Jones, 21 February 12, 09:35

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

complete experience, with pinned tweets and improved designs. Daryl Fielding, vice ... of design. In fact, it has been more generous in the branding sense than Facebook ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

advice, backstage London Fashion Week news and interviews with fashion designers. The boutique ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made". Chambers said Audi must continue to increase its presence in the digital space and focus on consumer support. "People used to go ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...