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LG seeks 3D TV boost with strategy shift

adopter audience to reflect a change in the design of its 3D televisions. ... uncompromising seeker who place more emphasis on special features and design than on price. The electronics manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... ] time talking about 3D last year. He said the company will shift its focus to a design emphasis ...

Thomson rolls out national campaign for Dreamliner launch

designed to suit each customer." Read Marketing's interview with Jeremy Ellis here. Follow ...

Air New Zealand gives consumers cashback for social media plugs

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Audi presents brand manifesto in global campaign

to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Kinder Chocolate to debut on TV

created by Krow, with the animation in the ad designed by artist and illustrator Oliver Jeffers ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...

Audi brings 'Vorsprung' position to fore with new TV ad

The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan ... design. The ad ends with the historic car arriving at a lake, and its reflection showing the new A5 ...

Homebase targets women with 'stylish' new brand identity

The new look, which the retailer began planning a year ago, has been created by branding agency Design Bridge. An ad campaign, created by Leo Burnett, will also break on 1 March, which will feature a house built and styled completely out of shipping containers. Becky Brock, brand controller ...

Bourjois taps into London Fashion Week

advice, backstage London Fashion Week news and interviews with fashion designers. The boutique ...

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