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Yell loses marketing chief Ashmore amid overhaul

-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

. The product, brand and design have been developed by Carlsberg s international innovation department ... global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban, cosmopolitan and designer image . The branding incorporates Copenhagen s latitudinal point, 56 north ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

will provide another platform to showcase our photography and design. No doubt our dev team are already working ... content will be able to be viewed in great high quality. We have an iPad-specific app designed to promote ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ... is in discussions with digital agencies about the design and build of the platform. Separately, the Department ...

RBS Insurance hires British Gas exec Vlemmiks ahead of sale

By Matthew Chapman, 12 January 12, 08:00

wider restructure of the senior management team, which was designed to give greater influence to brand ...

Panasonic to elbow into smartphone market

By Daniel Farey-Jones, 12 December 11, 09:54

Panasonic is yet to reveal a price or marketing strategy for the smartphone, which will use the Android operating system. The model will feature a D-shaped design, a slim bezel with an OLED screen, and will be waterproof. The phone will launch three months before the Olympic Games, although a spokesperson declined ...

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

or an exception. According to retail specialist design agency Fitch, the roots of the problem lie in the fact ...

Lynx unveils £5.6m ad drive for 'Final Edition'

By Loulla-Mae Eleftheriou-Smith, 02 November 11, 09:00

The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...