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Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

. Designer brands. Still a small area but more luxury brands have extended into childrenswear with labels ...

Kenwood

02 May 12, 12:00

design ethos. ... it its name. The mixer was designed by the company's founder, Kenneth Wood - an electrical engineer ... work and produce machines that helped. The initial food mixer designs faced stiff competition before ... , the machine was expensive, yet the first consignment to Harrods sold out in a week. Although the design ...

Microsoft targets ebook market with £185m Barnes & Noble investment

By Sarah Shearman, 01 May 12, 09:09

Kindle has enjoyed strong sales over the years, launched its first tablet device Kindle Fire , designed ...

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

adopter audience to reflect a change in the design of its 3D televisions. ... uncompromising seeker who place more emphasis on special features and design than on price. The electronics manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... ] time talking about 3D last year. He said the company will shift its focus to a design emphasis ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Zizzi scouts young artists to help develop brand identity

By Kate Lloyd, 27 April 12, 10:14

Gondola Group-owned Zizzi is launching a plate-design competition fronted by artist Natasha Law ... Young artists are invited to upload a plate design that fits the brief, "deliciously stylish ... , designers and musicians through similar competitions over the past three years, as part of an initiative called 'Fresh Talent'. Members of the creative pool produce hand-drawn advertising material, design ...