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Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

the first Coco the Monkey design for Coco Pops and the original Snap, Crackle and Pop characters on Rice ...

We'll Call You: Land Rover

02 May 12, 12:00

Evoque, designed by Victoria Beckham, would suit perfectly. ... Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a ... -spec Range Rover that Victoria Beckham has designed. Land Rover OK, I can tell you there will be only ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

interior design of the vehicle, which is deceptively spacious." The Peugeot 208 goes on sale in the UK ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

in print, outdoor and digital activity. A Civic smartphone app, designed by Nexus/H, allowed potential ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan ... design. The ad ends with the historic car arriving at a lake, and its reflection showing the new A5 ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... for itself through advertising, but adds: 'It is not designed to make a sale; it is not just a fancy form ...