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Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...

McDonald's trials concept restaurants with enhanced children's facilities

By Nick Batten, 25 January 12, 01:44

McDonalds is piloting a new style of "family friendly" restaurant, which boasts a new design

PizzaExpress launches celeb-led campaign

By John Reynolds, 17 January 12, 08:30

-year history. The design overhaul included the introduction of a black-and-white logo and a ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...

Starbucks to open 200 drive-thru stores

By Matthew Chapman, 01 December 11, 09:25

The move will challenge the dominance of McDonald's, which currently sells the most coffees in the UK. Starbucks claimed its new drive-thru stores "will bring new levels of comfort and environmental performance to the roadside". The Seattle-based coffee chain says the move is designed ...

Little Chef in £30m restaurant revamp

By Sophie Maden, 03 October 11, 09:18

restaurant design and menu, which will be rolled out nationwide as part of the revamp. The brand made a 2 ...

PizzaExpress launches biggest rebrand to date

By Matthew Chapman, 07 September 11, 12:47

-and-white striped shirts worn by traditional pizza chefs. Designer Ab Rogers has been brought in to help deliver ... level of service. A black and white stripe design for all uniforms and crockery will also ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams and manufacturers that use design to keep brands leading-edge and top of consumers minds. It is my great ...