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Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

their status, the greater access they get to more content and givaways, such as designer handbags. The app ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

the first Coco the Monkey design for Coco Pops and the original Snap, Crackle and Pop characters on Rice ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

bottles into the club microsite. Trevor Hardy, founder of The Assembly, said the campaign was designed ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban ... , encouraging consumers to gather their own fresh mojito ingredients from custom designed street trolleys ...

Zizzi scouts young artists to help develop brand identity

By Kate Lloyd, 27 April 12, 10:14

Gondola Group-owned Zizzi is launching a plate-design competition fronted by artist Natasha Law ... Young artists are invited to upload a plate design that fits the brief, "deliciously stylish ... , designers and musicians through similar competitions over the past three years, as part of an initiative called 'Fresh Talent'. Members of the creative pool produce hand-drawn advertising material, design ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

? Brand strategy verdict: 1 out of 10 ' 5 off 40' is designed, and used, to mask the absence of a ...

Costa strikes partnership with Kraft

By John Reynolds, 19 April 12, 04:38

The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...

Copenhagen

By Gemma Charles, 19 April 12, 12:00

'metrosexual' lager brand, designed to appeal both to men and women, launches in the UK next month. It's a big ... not usually drink lager. According to Carslberg, the design of the 4.5% beer, which was launched in Denmark last year, is intended to reflect the Danish capital's 'urban, cosmopolitan and designer image ...