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Yell loses marketing chief Ashmore amid overhaul

-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... : "The creation of a More Th n pet channel has been designed to deepen relationships with our customers ... continue our commitment to the design of dynamic experiences connecting consumers to brands." Follow ...

Wallace and Gromit star in Jubilee tea party film

By Sarah Shearman, 04 May 12, 01:40

the Trust launched a Facebook campaign encouraging users to design a 'Great British Day Out'. Aardman ...

Revolution: Social Media - Meet the new social networks

By Trevor Clawson, 04 May 12, 08:00

journal - designed as a mobile app, the network allows friends to share thoughts and images as they travel ... customers to come up with designs for Faberge eggs. 'We chose Pinterest because it had been getting a lot of publicity and it seemed like an ideal platform to enable our design community to post their ideas,' says ...