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BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

British Airways has promoted Hamish McVey from brand and design manager to head of brands ... and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

who absolutely love the W, but it is certainly a very niche brand, not designed to be everywhere ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

designed to suit each customer." Read Marketing's interview with Jeremy Ellis here. Follow ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

been working with Smith since last year to create the design for all the marketing materials ...

BA unveils Olympic Dove plane livery

By Loulla-Mae Eleftheriou-Smith, 03 April 12, 11:20

British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London ... BA's Great Britons Programme has signed up British celebrities Heston Blumenthal, Richard E Grant and Tracey Emin to act as mentors in a series of projects. The Dove has been designed by Pascal Anson ... tomorrow on routes to and from Europe for 12 months. Anson's design uses the plane's cockpit ...

IHG launches hotel brand for Chinese consumers

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:55

The Hualuxe brand has been backed by a multi-million dollar brand investment and will roll out across China from late 2013. IHG plans to launch the brand globally, but has not set a timescale for this yet. Hualux Hotels and Resorts has been designed to demonstrate pride in Chinese customs ...

Jarvis Cocker helps boost Eurostar passenger numbers

By Ed Owen, 08 March 12, 11:13

and south-east Asia. A new fleet of trains will start to come into service in the autumn, designed by the Italian design house Pininfarina, and will feature revamped on-board entertainment. Petrovic said: "As ...

Angry Birds to open official theme park

By Loulla-Mae Eleftheriou-Smith, 28 February 12, 09:15

Rovio, the entertainment media company behind Angry Birds, will take over S rk nniemi Adventure Park in Tampere, Finland the country where the game was created. The park will be aimed at children and families, and will be designed in the same style as the world s leading amusement parks ...