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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... marketing. The software is designed to help Kraft marketers, in any role, to 'help us make a joined up ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... prominent brands and design agencies that are committed to championing and recognising achievements in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...