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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

/Maxus 64 3 ( ) Virgin Media Bartle Bogle Hegarty/ Fifty6 57 4 ... 11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ... Saatchi/Walker Media 28 18 ( ) Chicago Town Pizza Life Agency/MEC 27 ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... . Virgin Media responded to BBC Worldwide s complaints by removing the 'Doctor Who' logo. However, BBC ... Media has subsequently pulled the ad from broadcast and YouTube. It will continue to broadcast two ...