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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... media spend required, understood to be in the region of 25,000. Sky was the first brand to roll out ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ... fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ... director Jennifer Roebuck , former head of digital and ecommerce at French Connection, joining the company ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

store." The brand is undertaking a PR and digital led marketing drive to promote the products. Hooper, said: "It is all about endorsement when it comes to digital channels and gaining credibility ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e ... Hodgkinson spent two and a half years as digital and financial services director at Asda, where he oversaw Asda.com, Asda Direct and Asda Financial Services. His other high-profile roles have included business development president at EMI and chief executive of Virgin Money. Hodgkinson will replace ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

interacts with human actors. The ad will be supported by press, cinema, outdoor and digital ads. Zenith handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

From the growth of social media to integrated campaigns, the up-and-coming young talent

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

,000 UK phones boxes near licensed premises as well as on traditional and digital outdoor sites from 7 ... -packs. The charity is also for the first time introducing a Facebook application using digital personas to reinforce ... in 2009, "Why Let Good Times Go Bad?" delivered media value of more than 23m. 70% of young adults and 61 ...