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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... , Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and for the growth of our digital Britain, everyone has to take part to make a difference,' she says. One ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ... advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

this year that aimed to bring the Alps to London . A new global digital platform, www ... of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...