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Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

, to drive the brand's digital engagement. ... , to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

for the company, with new marketing drives and various digital innovation projects in the pipeline. "Mark ... through digital channels. Laithwaites Wine has a number of UK outlets and is a part of Direct Wines ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ... ' data - such as the random chat of social media - as the next great challenge for brands and retailers ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ... . Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

The growth of digital marketing spend in the UK has accelerated to its highest level in five years ... "} Digital media mix {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2 ... , with brands investing more in social-media and video display marketing. Social media display itself was up ... driven "by big brand advertisers realising that digital is not just about click-though, and they can ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ... , promotional campaigns have much to gain from this shift. Social media should be a friend to share with ... social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...

Royal British Legion to revamp communications programme

By Matthew Chapman, 02 March 12, 12:45

-monthly print magazine and developing more digital content to raise awareness of its lesser-known work ... . Additional content will also be produced in digital form and will be featured in a range of media aimed at a ...

Historic Twitter data opens to brands

By Ed Owen, 29 February 12, 11:31

Twitter data for social media monitoring services, and has business intelligence and CRM applications ... media influence, and then analysed to generate meaningful insights. Rob Bailey, DataSift chief ...