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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... ? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... ; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

-up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... of their existing brand truth and visual equities.' Virgin Media has also appropriated the flag in a more ...

Embracing social business design

18 April 12, 12:00

in the digital era. ... digital native. They attract and amuse and reward their 'friends'; they enlist their advice, listen and learn; they respond, where necessary, in real time. They make it all look easy. Digital master class There are no shortcuts to digital enlightenment, though some routes are better than others. Last September, we took a ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

and director for media affairs, IPA: 'In the last few years, Clearcast has undergone a major transformation ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... by our partners not just agencies, but we consider suppliers and media and digital companies our ... Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ...