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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

she stays in safe hands . The ad is already picking up a lot of social-media shares ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

. MediaVest handled the media for the campaign. The ad will be supported by social media activity. As well ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

and Virgin Media. ... -video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ... is an interactive digital platform. ...