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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

she stays in safe hands . The ad is already picking up a lot of social-media shares ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing, but some people ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

and Virgin Media. ... -video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

/Maxus 64 3 ( ) Virgin Media Bartle Bogle Hegarty/ Fifty6 57 4 ... 11= -2 Sky Digital Direct/ MediaCom 35 11= ( ) Harveys ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made. ... generated tremendous buzz in every type of media and made Starbucks part of the national conversation for weeks." The print and digital campaign ran earlier this year. Globally, Starbucks reported a ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

A look at the performance of Virgin Money in social media over the past four months ... sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...

Brand barometer: TNT viral campaign reviewed

26 April 12, 09:00

sites 9gag and Reddit in its first couple of days, which was a huge boost to its social-media spread ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

M C Saatchi/ Walker Media 33 13 (-) Tropicana Juniper Park/ OMD UK 32 14 (-) Haribo Quiet Storm/ Walker Media 31 15= -6 McDonalds Leo Burnett/OMD UK 30 15= (-) KFC BBH/Walker Media - 17 (25 ...