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GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

is "short-sighted", according to TBG Digital's chief executive Simon Mansell. ... Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up ... Digital was one of the first three companies to work with Facebook to become an approved API vendor in 2009 with the One Media Manager platform, an automated program for social media advertising. Mansell ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Ronaldo to star in Facebook challenge for Castrol documentary

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:30

The documentary, called 'Ronaldo tested to the limit' and created by oil brand Castrol Edge, shows the player undertaking a series of challenges while under scientific examination. Castrol Edge is pushing the documentary's release on iTunes this week through a social media campaign called "#RonaldoLIVE ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

By By Paul Davies, director of marketing communications, Microsoft UK, 16 May 12, 10:00

is the limit of our imagination, particularly in the digital world, where the lines between marketing ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

in social media. Rites of passage Most marketers, of course, have done such things, perhaps as part ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...