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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

everything it had at the final showdown: the best creative talent, the most original media planning ... . LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

to download from today (8 May) on iPhone and Android phones. Ashley Machin, Halifax digital banking ... of the app comes as Halifax attempts to innovate in the digital space following research from the Boston ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

A look at the performance of Virgin Money in social media over the past four months ... sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...