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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

media channels", claiming too many businesses are failing to add value through digital platforms. ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ...

Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

A look at the performance of Ann Summers in social media over the past four months. ... women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ... significant growth in social media, Ann Summers continues to experience problems with aggressive content ... , underlining fan respect and understanding. Methodology: The Social Media Reputation (SMR) score ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

Brand Barometer: Social media performance of Converse

By Gemma Charles, 20 April 12, 12:00

A look at the performance of Converse in social media over the past four months ... December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...