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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
expect shorter, more flexible contracts and there will be less reliance on paid media. The plan recognises that while digital and co-creation will be the default in future government campaigns, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Unilever tops 2012 Marketing Society Awards nominations
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Twelve months on and the ICO is ready to enforce 'cookie' law
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 and emerging digital platforms ...
VIDEO: Launch of the M&S 'Shwopping' campaign
on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...
Boris bids for Tech City to join London & Partners
is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...
Locog defends role of embattled Olympic sponsors
Locog has come out fighting in support of its commercial partners, following a series of media ... with such allegations. However, given the recent media criticism, the organising body has issued a statement ...
Brand Barometer: Social media performance of Change4life
A look at the performance of Change4Life in social media over the past four months ... -managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a benchmark ...
'Aggressive marketing' played role in summer riots, says panel
to change it." Social media and Blackberry Messenger, the secure messaging service was blamed for helping ...
Privacy report recommends that brands police newspapers and urges Google action
to be proactive in directing claimants to serve gagging orders on social media such as Facebook and Twitter ...
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