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Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

Wang, the social-media platform's UK boss. ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... . Virgin Media responded to BBC Worldwide s complaints by removing the 'Doctor Who' logo. However, BBC ... Media has subsequently pulled the ad from broadcast and YouTube. It will continue to broadcast two ...